December 2007: FTC Approves Google Purchase Of DoubleClick
Perhaps Google’s first real antitrust challenge, it had to fight for approval to purchase DoubleClick. Plenty of opponents lined up against the deal, but Google won FTC approval in December 2007 and later EU approval in March 2008. Some background stories
Nov. 2008: DOJ Helps Kill Google-Yahoo Search Deal
In November 2008, Google pulled out of a proposed deal to power Yahoo’s search results, over fears that the US Department Of Justice would file a monopoly suit against the company, if it went ahead. To date, this has been the company’s only major loss in an antitrust conflict.
Outcome? If the hope was to make Yahoo stronger, and keep the search marketplace more competitive, the results are mixed. Once Google was out of the picture, Microsoft was pretty much the only partner left for Yahoo. Microsoft went from being willing to pay $8 billion for Yahoo’s search assets to paying nothing up front and letting Yahoo keep a majority of ad sales.
There’s no particular evidence that the deal has somehow made search ads at Google cheaper, which isn’t surprising. There’s no “rate card” that Google uses to compete against Microsoft for ad sales. Advertisers, instead, compete against each other.
There’s also no particular evidence that the deal has helped Yahoo. The company continues to get battered on the financial front; search share is largely static to dropping, whenever I look. But by effectively taking Yahoo out of the search space (it argues differently), it allowed Microsoft to emerge as the heir to second place throne in mindshare, if not soon in marketshare.
May 2010: FTC Allows AdMob Purchase
When Google wanted to buy mobile ad network AdMob, it seemed the Federal Trade Commission was going to say no. But thanks to its bigger fears of Apple, the FTC allowed it to go through:
June 2010: French Regulators Rule Google Couldn’t Block Advertiser
Chalk this up to irony. Google’s under pressure in the US to block mobile apps in Android that report DUI checkpoints (something that police departments are actually required to do).
But in France, when it blocked a company that reported speed camera locations — thinking it was complying with French law — it wound up at the end of an antitrust complaint. Google’s challenging the ruling to allow the ads, which it lost:
Sept. 2010: Texas Antitrust Investigation, Ads For Favorable Listings?
In Septemer 2010, we broke the news that the Texas Attorney General had decided an investigation of Google on antitrust grounds was in order. To date, I don’t think the office has ever made clear what exactly the “Texas” angle is to this — which major Texas businesses that have been allegedly harmed, for example.
Still, plenty of businesses in Texas purchase ads through Google; plenty of people in Texas use Google. The office is looking in particular on whether Google is trying to use its editorial listings to boost its ad business. IE, buy an ad, get better rankings in Google.
Google has often come under such accusations over the years. I’ve never once seen a case that actually held up.
Other states may dive in. Ohio and Wisconsin are also both said to be considering actions
Sept. 2010: Skyhook Cries Foul
Perhaps one of the most interesting and strongest cases against Google isn’t from a government body but rather Skyhook Wireless, which has sued Google for unfair business practices. It suggests that Google used its dominance of the “open” Android platform to hinder Skyhook. In South Korea, somewhat similar claims came up in April 2011. More here:
November 2010: EU Opens Antitrust Investigation
The European Union decided at the end of November that several allegations against Google, in particular that it had tried to keep competitors out of its rankings, warranted investigation. The EU wrote in a press release at the time:
The Commission will investigate whether Google has abused a dominant market position in online search by allegedly lowering the ranking of unpaid search results of competing services which are specialised in providing users with specific online content such as price comparisons (so-called vertical search services) and by according preferential placement to the results of its own vertical search services in order to shut out competing services . . .
The Commission’s probe will additionally focus on allegations that Google imposes exclusivity obligations on advertising partners, preventing them from placing certain types of competing ads on their web sites . . .
Finally, it will investigate suspected restrictions on the portability of online advertising campaign data to competing online advertising platforms
In March, Microsoft — which has been behind-the-scenes with some of the companies in Europe that have raised allegations, stepped forward with some of its own. or more, see:
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